MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethopia, MeCAHT (Media Coalition and Awareness to Halt Trafficking), under the “Migration and Mobility Dialogue (MMD III)” programme funded by the European Union and ICMPD, is inviting applications from a single NGO in Ethiopia to participate in a capacity-building initiative on social media campaigning.
The selected NGO will be responsible for designing and executing a customized social media campaign focused on addressing issues related to irregular migration. Throughout the process, the organization will receive ongoing coaching and support to ensure impactful results.
Chosen NGOs will act as “Neighbor Partners”, working to reduce the risks of irregular migration through evidence-based, community-driven communication. The programme aims to empower local NGOs to develop effective and engaging campaigns, enhance their digital outreach capabilities, and assist communities—particularly youth and vulnerable populations—in making well-informed migration choices.
Applicants are encouraged to carefully review the full details and submit their applications before the specified deadline to seize this grant opportunity.
Last Date of Submission: 15th October 2025
Objectives
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
This initiative aims to:
- Empower local NGOs to implement effective, responsible, and engaging social media campaigns.
- Increase digital outreach capacity around migration risks, myths, and alternatives.
- Support youth and vulnerable communities in making informed migration decisions.
Scope of Work
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
The selected NGO will:
- Attend online training on strategic communication, digital campaigning, and ethical engagement (with modules on child protection and monitoring & evaluation).
- Develop and run a localized social media campaign (with reach targets and engagement indicators).
- Submit periodic updates and a final report, including campaign results and lessons learned.
- You will be supported by a dedicated Point of Contact (PoC) from one of the consortium members and by the consortium lead, Seefar, who will approve campaign content before launch and provide technical monitoring tools.
Training & Capacity Building
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
Each selected NGO will participate in:
- Practical training sessions on:
- Strategic communications planning
- Audience targeting and content development
- Types of digital campaigns, including A/B testing, Dynamic ads and Lead generation campaigns
- Social media metrics and monitoring
- Safeguarding and responsible storytelling
- Ongoing mentorship during campaign development and roll-out.
Reporting Requirements
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
You will be expected to:
- Collect and share engagement metrics (reach, likes, shares, click-throughs, etc.).
- Conduct light-touch monitoring using provided templates.
- Submit a final report including:
- Overview of campaign activities
- Key results and insights
- At least one case study or impact story
Eligibility Criteria
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
Applicants must:
- Be a registered NGO based in Ethiopia
- Demonstrate experience in social media campaigning, youth engagement, and migration-related communications.
- Have infrastructure and staff capacity to design and deliver digital content.
- Be willing to commit to having four (4) of your organisation’s staff attend the training and report as required.
Funding Information & Duration
(MeCAHT Grant Opportunity 2025 is inviting a call for proposals for Selection of Local NGO Partners to Implement Social Media Campaign in Ethiopia)
The selected NGO will receive a subcontract worth 5000 EUR in line with EU and ICMPD guidelines.
The campaign will run from October 2025 until March 2026, with training on 23 and 24 September 2025.
How to Apply?
Interested NGOs should have ready the following documents for the application.
- A 1–2 page concept note describing:
- Your organisation’s experience with social media or awareness campaigns
- Your understanding of the migration context in your country
- Your proposed approach to running a campaign
- Budget estimate
- Copy of NGO registration certificate
- Profile of key team members (CVs or bios)
Get full access to the grant information, visit the Official Website Link
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